There is clear evidence that a kosher symbol boosts market share, that a kosher product can win more favorable shelf space. Positioned next to a competing non-kosher brand, a kosher product will do better by 20%.
Kosher as a sign of quality
Most Americans eat some kosher food every day, but chances are they’re not aware of it. Take a walk down the aisles of any supermarket and you will see that SKS certification appears on many of America’s produced foods that are certified kosher. Over $150 billion of kosher certified products are consumed annually, and spending continues to rise dramatically.
The SKS symbol
The SKS logo has become an increasingly important marketing device which generates additional revenues by expanding the size of the market. Supermarkets favor brands with SKS certification because it gives the product a competitive edge that makes it sell faster. That also means that SKS certification can lead to an increase in a company’s private label business.
Going kosher is an investment your company makes in order to increase market reach and share. We are ready to support you in any way we can in achieving your goals.
Most importantly, be sure that all your certified products, whether retail or industrial, feature the SKS logo prominently on the label or packaging, as well as in your advertising. This will not only help your sales, but will also make your products easily identifiable as kosher by food industry personnel, kosher inspectors, and consumers throughout the world.